Being an interactive producer at an ad agency is one of the best jobs out there.   When I first started in advertising, I’d only heard of the more tradition ad roles – creative, strategy and account.  But, once I started working at an agency I understood that there were many more roles in an agency outside of these traditional jobs.  I started out on the account side, but was quickly drawn to production because of the combination of business and creative skills required.   I loved being involved in the making and creation of something.  It’s a happy medium for people who like to be creative, but also enjoy managing teams and interacting with clients.  Here are the key responsibilities of an interactive producer at a creative ad agency:

• Work with creative team to flesh out the idea
• Feasibility checks – is it technically and legally possible
• Problem-solving – finding solutions for how to make things happen
• Production partner selection – present options to your creative team and make a recommendation
• Develop and manage budgets
• Develop and manage timelines
• Writing Scope of Work statements with production partners
• Acting as the point person between production partner and agency/client.  Do not be a middle man – add value.
• Ultimately you are responsible for delivering the final project

Overall, as a producer you are the conductor of the advertising orchestra.  Everyone knows how to play their part, but you need to tell them when to play and keep everyone in sync.